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B2B Marketing Events

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AI Prompts—With Marcus Nelson (Roundtable)

September 8, 2023 — 11:00 AM ET

Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

Email Marketing Myths Debunked

September 14, 2023 — 2:00 PM ET

There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

Email Marketing—With Jay Schwedelson (Roundtable)

September 15, 2023 — 11:00 AM ET

Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

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MarketingProfs B2B Forum

October 4, 2023 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.

How B2B Brands Grow: The Science of Marketing Effectiveness

September 19, 2023 — 2:00 PM ET

Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.

Demand Generation Friday Forum

September 15, 2023 — 11:30 AM ET

Demand generation is essential to B2B marketing strategy. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss the Demand Generation Friday Forum where you'll get the best demand gen strategies, tactics, and tips you need to know now. Sponsored by Cvent.