| Question: | What is the best way to report on content marketing performance? |
|
Get answers to all your marketing questions on MarketingProfs! Subscribe today...it's free! MarketingProfs provides thousands of marketing resources, entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Sign in with your preferred account, below. 
| |
The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of content by tracking engagement metrics such as time spent on page, social shares, and comments. Finally, it is important to measure the ROI of content marketing efforts by tracking the cost per lead and cost per acquisition. | |
