Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe Express.

The report was based on data from a survey of 517 small business owners.

Some 70% of respondents say they have repurposed content.

Respondents say the main benefits of repurposing content for their small business are saving valuable time (54% say so), improving brand visibility (52%), enhancing engagement with audiences (45%), and improving the cost-effectiveness of content creation (44%).

Small businesses owners say the most successful content repurposing strategies are turning longer videos into shorter clips and creating video content from written material.

One in six small business owners say they have used AI to repurpose content. Among this group, 64% say using AI made their content repurposing more effective and productive.

About the research: The report was based on data from a survey of 517 small business owners.

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How Repurposing Content Benefits Small Businesses

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji