What changes will have a big impact on influencer marketing this year?

An infographic (below) from SocialPubli outlines the shifts that the firm believes will dominate influencer marketing in 2022.

Specifically, the piece looks at five major trends: the increasing importance of TikTok, influencers with smaller followings, bite-sized video, influencer-led commerce, and diversified revenue streams.

The infographic explores what's driving each of these trends and what marketers can do to adapt.

Check out the infographic:

5 influencer marketing trends for 2022 infographic 


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Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji