What do people expect of brand accounts on Twitter?

The social network recently released a report based on survey data and internal data to help marketers find the right tone, topics, and engagement approaches.

An infographic (below) summarizes key findings from the research.

The piece looks at engagement trends on Twitter with brand accounts, how Twitter users feel about being sold to, the effectiveness of jokes/humor, which topics people feel it is appropriate for brands to weigh in on, and how certain audience reactions are tied to other reactions.

Check out the infographic:

Real talk about brand engagement on Twitter infographic 

Enter your email address to continue reading

How Brands Should Engage on Twitter [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji