Many marketers know that Spotify is incredibly popular but aren't quite sure how it might fit into their strategy.

To help clarify the basics of the platform, M2 On Hold created an infographic (below).

It looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals.

The infographic also delves into some details on how to create branded playlists and podcasts, as well as how paid ads work on Spotify.

Check out the infographic:

Spotify marketing infographic 

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Spotify Marketing: A Beginner's Guide [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji