The LinkedIn InMail feature, which allows you to directly message members you're not connected to, can be a powerful marketing, sales, and hiring tool.

However, InMail is effective only if your messages are read by recipients, and only if they engage.

An infographic (below) from Brafton explores how to craft a successful InMail strategy.

Specifically, it covers five best-practices to help your business's messages stand out, resonate with recipients, and spark responses.

Check out the infographic:

5 LinkedIn InMail best-practices 

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Five LinkedIn InMail Best-Practices [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji