Marketers have traditionally focused on selling products and services by using highly polished messaging.

However, over the past decade they've increasingly embraced lo-fi, authentic content and experiences.

An infographic (below) from Giraffe Social explores the shift from product-centric to human-first marketing.

It looks at how social media influencers sparked this revolution—and how your marketing can adapt to the changes.

Check out the infographic:


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The Evolution of Marketing From Product-Centric to Human-First [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji