PRO-Exclusive Working Webinar Series
Score, Plan, Convert: Demand Generation
Presented by: Kenda Macdonald
Convert more prospects with buyer psychology—using simple neuroscience-based hooks!
Like the smell of fresh-baked cookies, these hooks attract prospects and trigger their buyer behavior.
And when you automate these customer experiences, you get a steady stream of qualified leads—and customers who become repeat buyers.
Start a powerful, targeted lead nurturing program that guides your prospects from interest to purchase. In this four-part Working Webinar Series, Kenda Macdonald shows you how to put it all together into a lead generation strategy that works for you.
In this Working Webinar Series, you'll learn:
- What brain biases to target, triggering prospects into consuming your content—and make them want to buy from only you
- How to automate your nurture sequence into a steady drip, giving your prospects and customers what they want, when they want it
- A step-by-step guide to understanding lead scoring, including how to use it to qualify prospects, how to improve your scoring, and how to create your own lead scoring algorithms
- How to plan out lead magnets so they cascade off one another, creating deeper buy-in to your solutions
- Ways to stay in contact with customers and clients so you can turn one-time buyers into multi-buyers
You should attend if you:
- Have a demand generation program that isn't converting as well as you'd like
- Know demand gen basics and are ready to tackle more advanced automation, nurturing, and lead profiling
- Want to learn how to use behavior intent to plan more effective content
- Need more sales and fulfillment after conversion
- Learn through actionable instruction, hands-on exercises, and peer discussions
About Our Expert
Kenda Macdonald
Kenda is a behavioral psychology expert who brings a science-based approach her award-winning demand generation automation programs. She's MarketingProfs' demand generation practice lead, the founder of Automation Ninjas, a doting cat mom, and the author of the bestselling book Hack The Buyer Brain.
Frequently Asked Questions
What's a Working Webinar Series?
Dedicating four continuous hours to learning isn't always possible. We get it,
your day is packed with meetings to attend and projects to complete. Each Working
Webinar Series breaks up a larger, deep dive into a topic into multiple, manageable,
one-hour Working Webinars, so you're able to get the complete live experience—and all
the nuts-and-bolts learning—without setting aside half your day for a workshop. Plus,
you don't have to attend every Working Webinar in a series to get smarter...
you can always pick and choose the topics that matter most to you and only attend those
sessions.
How is a Working Webinar different from a regular webinar?
When you think "webinar," you probably think speaker presentation + maybe some Q&A time
at the end. Those can be great, for sure (we do plenty of those, after all). But our PRO
Working Webinars take things a step further for marketers like you who want to learn by
doing. Workbook? Check. In-class exercises based on what you're learning right
now? Check. Active attendee participation (mics and cameras FTW!)? 100%
encouraged.
How much does it cost to register for a Working Webinar?
Our Working Webinars are only available to MarketingProfs PRO subscribers. Membership
really does have its privileges, after all. Go PRO now for access to
all of our Working Webinars, Master Classes, and so much more. (Already PRO? Log in now to register.)
If this Working Webinar is included in my PRO subscription, why do I need to
register?
For upcoming Working Webinars, think of registering as an RSVP; this way, we can send
the webinar access link to all the right people. If you want to replay the recording
on-demand, registering will bookmark the content on your Learner Dashboard, so you can
find it again later.
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What if I miss the live webinar?
That's a bummer. Working Webinars are chock full of activities and
instructor/attendee interaction, so you'll get the most out of them by
participating live. But, we get it: sometimes life (and the office) get in the way.
The good news is that you'll still learn a thing (or five) by watching the recording
on-demand. Simply download the workbook and follow along at your own pace.
While Working Webinars are best experienced live, we record each
for on-demand replay. Go
PRO now for access to all of our upcoming and on-demand Working Webinars.
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Registration
Be sure to register for each session individually
May 3, 2023
Content and Behavior Intent Planning
Enhance your demand generation with buyer behavior and psychology know-how. Here's how to observe your prospects' actions and reactions—and how to adjust your demand generation program in response.
May 10, 2023
Lead Scoring and Progressive Profiling
Discover how to properly score your leads, progressively profile your prospects based on behavior, and fill your pipeline with hot leads that your sales department will love.
May 17, 2023
Cascading Your Lead Magnets
Increase the odds that your new lead becomes a paying customer—with an active nurture campaign! Discover how to cascade content into a steady drip of information your customers look forward to receiving.
May 24, 2023
Fulfillment After Conversion
Craft a world-class post-conversion experience that runs on autopilot! With the right nudges in your marketing automation program, you'll build stronger relationships, increasing fulfillment and CLV.