Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It

Did you know that 70% of the content marketers create for their sellers goes unused? And the biggest reason? Salespeople don't have the confidence to use your content effectively...

So let's do something about that!

In this research-based webinar, you'll discover how to close that content adoption gap. (We promise... there IS hope for sales-oriented marketers!)

You'll learn:

  • How to overcome the inherent credibility gap marketers face
  • What sellers need in order to use your content effectively (and how to deliver it)
  • How to create a sustainable content lifecycle model


Deniz Olcay

Deniz Olcay, VP of Marketing at Allego, is intimately familiar with the challenges of selling virtually. He managed a portfolio representing over $650M in annual revenue at D&B, and he was directly responsible for creating sales learning programs at the RAIN Group.

Craig Simons

Craig Simons is the director of marketing for Allego, where he oversees demand, operations, and content marketing. He has 15 years of experience in marketing management with various companies, including Blue Cross of Massachusetts, Republic Services, UniFirst, and Carvana.


Sponsored by Allego
Allego's rep-centric platform gives sellers the knowledge, skills, and content they need to optimize team success in a virtual world. Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement.
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  • Date: March 2, 2023
  • Length: 60 minutes
  • Presenter: Deniz Olcay, Craig Simons
  • Sponsor: Allego
  • Topic: Marketing Content, Marketing Strategy, Martech
  • Price: $0


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