Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI

Marketing teams in multiple locations across the country or across global markets? Multiple brands and marketing channels? Multiple partners and networks in multiple geographies?

Then you know just how darned difficult it is to ensure branding and customer experience consistency, operational and workflow efficiency, legal and regulatory oversight, and a reliable central source of data and analytics.

Teams get misaligned, messaging loses focus and impact, data doesn't inform planning, campaigns flounder. You can't scale. You bleed leads. Your ROI tanks.

How can you tame all that chaos?

Often the best way to learn is by example, and in this webinar you'll discover how Combe, a US-based personal-care company operating three distinct brands in 64 countries, was able to confront—and overcome—those challenges.

You'll discover how Acquia and its strategic partner Material helped Combe scale and automate its distributed marketing, ensuring both customer experience consistency and personalized customer journeys, improving operations and workflow, and significantly boosting lead gen and marketing ROI.

You'll learn how to:

  • Solve for the lack of a unified customer view and for operational sprawl
  • Craft personalized customer journeys within an effective ABM framework
  • Implement streamlined operations for greater ROI and workflow efficiency


Jaedyn Guthrie

Jaedyn Guthrie is a marketing automation, personalization, and composable commerce solutions subject-matter expert. Passionate about transforming customer experiences, she leads the development of go-to-market strategies at Acquia that empower sales, engineering, and marketing teams.

Jamie Perry

Jamie Perry is SVP of growth at Material. A high-achieving, results-oriented executive with demonstrated experience in developing, planning, and executing unconventional strategic growth-oriented solutions, he led e-commerce marketing at PepsiCo. He then joined JetBlue, where he oversaw all marketing activity, the customer experience, the loyalty program, and marketing analytics and insights.

Nidhi Bhardwaj

Nidhi Bhardwaj is a subject-matter expert and product manager at Material. An experienced marketer with a focus on strategizing, executing, and delivering customer experience-based solutions and customer-centric brands, she's passionate about simple communications with measurable impact. Nidhi's nearly 13 years of experience is founded in brand and portfolio management, including at Pfizer, Cipla, and GSK.


Sponsored by Acquia
Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Sponsored by Material
Material is a global strategy partner that combines deep human insights with modern technology—a proprietary science + systems approach that speeds engagement and growth for the world's most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.
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  • Date: June 8, 2023
  • Length: 60 minutes
  • Presenter: Jaedyn Guthrie, Jamie Perry, Nidhi Bhardwaj
  • Sponsor: Acquia + Material
  • Topic: Customer Experience, Marketing Strategy, Martech
  • Price: $0


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