Your New Writing Adventures Start Here
You'll discover a treasure trove of ideas and inspiration in the sessions and materials on this page. We can't wait to hear what you'll do with them!
Session 1
Transforming Writing for Businesses With AI
with Bruce Clay
Let's be honest: AI-generated content is often lifeless, missing your voice and style. So instead of using AI to write content, make it your SEO-maximizing assistant! In this session, Bruce Clay covers AI's role in research and optimization, and how his Pre-Writer tool saves hours in content creation.
Session 2
NEW Email Newsletter Strategies That *Actually* Work
with Ann Handley
Ann Handley, Chief Content Officer at MarketingProfs, guides you through the latest and brightest newsletter tips, trends, and tactics to help you write and launch, re-tool, or tweak your email newsletter—without trying to break any "news."
Session 3
The Ultimate Positioning and Messaging Guide for Homepages
with Anthony Pierri
Anthony Pierri walks you through his Value Proposition Framework. Used by hundreds of companies, this framework balances stakeholder interests, product features, and customer needs. Clarify your homepage and highlight your product positioning now!
Session 4
But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials
with Heather Lloyd-Martin
Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!
Coming soon!
Check back after September 25
