| Question: | What's the difference between a multi-channel and omni-channel campaign? |
|
Get answers to all your marketing questions on MarketingProfs! Subscribe today...it's free! MarketingProfs provides thousands of marketing resources, entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Sign in with your preferred account, below. 
| |
A multi-channel campaign is one that uses multiple channels to reach customers, such as email, social media, and print. An omni-channel campaign takes this a step further by creating a seamless experience for customers across all channels. This means that customers can start an interaction on one channel and finish it on another without having to repeat themselves or start from scratch. An omni-channel campaign also allows for personalization and customization of the customer experience. | |
