
Question: | What's the difference between Growth Marketing and Digital Marketing? |
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Growth marketing and digital marketing are two terms that are often used interchangeably, but they actually have distinct differences. Digital marketing is a broad term that encompasses all forms of marketing that use digital channels, such as social media, email, and search engines. Growth marketing, on the other hand, is a more focused approach that uses data and experimentation to drive rapid and sustainable growth for a business. While digital marketing focuses on reaching a wide audience through various channels, growth marketing focuses on targeted strategies to acquire and retain customers. In short, digital marketing is a subset of growth marketing, with the latter being a more strategic and data-driven approach. | |