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By Pete Savage |
Studies show that online video improves email click-through rates, sales conversions, and search engine rankings. Here are eight ways to make lasting video content that will keep the attention of your desired audience and boost results.
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Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program.
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How Coupons Discount Your Brand
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The economic climate has caused many companies to take desperate measures and resort to deep discounting to close sales. But before you consider promoting your company's next mark-down, think again. While offering big savings can stimulate short-term sales, it can also cause long-term damage to your brand.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/09-634_300x250.jpg) |
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By Ted Mininni |
Got kids? If you do, you know how influential your kids are in family buying decisions—to the tune of $500 billion per year, according to statistics. Market research suggests that marketing both to kids and to their parents is key to long-term success.
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Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin |
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET |
Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter |
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET |
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI |
Feb 11 / Digital Marketing World—Demand Generation Free online conference |
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