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By Kim Ann King |
Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. Here are the steps you need to follow.
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In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products. By the end of this tutorial, you'll be able to make an informed pricing decision.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR |
By Lenna Garibian |
Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a study of key trends in paid search, mobile, and social advertising by Marin Software.
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By Inbar Chap Despite the growing popularity of tablets and smartphones, huge numbers of publishers are still failing to capitalize on mobile. Why is that?
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