Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Jan 18, 2018 Vol. 17, No. 13
In this issue
1. How-To: How to Maintain Brand Authenticity in Today's Politically Polarized Climate
2. Video: Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive
3.  PRO  Today's Live Seminar: Storytelling That Connects and Converts Across Platforms
4. Survey Says: The Buying, Device, and Content Behavior of Amazon Customers
5. Infographic: How Amazon Makes Its Money (And How Brands Can Make Money on Amazon, Too)
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Maintain Brand Authenticity in Today's Politically Polarized Climate
By Brandon Lewis
To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic. Read More
Video
Video Image
Share on Twitter Share on LinkedIn Share on Facebook
Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive
By Jerelle Gainey
The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
Today's Live Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Reserve your spot for today's Teach Me How seminar at noon ET and learn to tell stories that inspire people to take action across channels. You'll also discover 5 secrets that successful brands use to create cohesive narratives in our digital world. Read More
advertisement
Advertisement  Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The Buying, Device, and Content Behavior of Amazon Customers
By Ayaz Nanji
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. Read More
advertisement
Advertisement
AT-A-GLANCE
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]
By Laura Forer
Most of us use Amazon as consumers, but might there also be a place for it in your product sales strategy? Some 40% of product sales on Amazon come from third-party sellers; it just might be right for your brand, too. Read More

event calendar

Jan 18
Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Jan 23
FREE Seminar—2018 Tech Trends for Live Events
Jan 30
FREE Seminar—Engagement: The Future of Content Delivery
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
Virtual Conference—Marketing Writing
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625