Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Five Ways SMBs Can Track the ROI of Social Media Ads
+ PRO Tool: Social Media Planning
+ Survey Says: Optimism Abounds for 2013; Finances Top of Mind
+ Quick Take: #SocialSkim: Social Media Update
+ My View: Four Types of Visual Content That Cut Through the Noise
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Marketing operations has become the hot topic across enterprise organizations and a key component in nearly all growth strategies. Join over 100 marketing executives at Marketing Operations Executive Summit—the only event 100% dedicated to marketing operations. Hosted by MarcomCentral. Register now.
How-To Five Ways SMBs Can Track the ROI of Social Media Ads
By Irv Shapiro
Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Online Toolkit: Social Media Planning
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Optimism Abounds for 2013; Finances Top of Mind
By Lenna Garibian
Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than the previous one, up 8 percentage points from the 72% who said so a year earlier, according to a 23-country poll conducted by Ipsos for Reuters. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
#SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012
By Angela Natividad
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.) Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Four Types of Visual Content That Cut Through the Noise
By Ekaterina Walter
In an increasingly noisy digital world, marketers can stand out by producing visual content that engages communities. Here's a quick look at the different types of visual content. Read More
Author Name
share Twitter Facebook LinkedIn
Jan 8
 FREE Seminar—Why Video is So Important to Your Digital Marketing
Jan 10
 PRO Seminar—How to Effectively Engage Your Customers on Facebook
Jan 15
 FREE Seminar—Presenting to a Virtual Audience Without Freaking Out
Jan 17
 PRO Seminar—How To Become a Trusted Brand and Industry Leader
Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 15
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
advertisement
Advertisement