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By Andy Crestodina |
The planning, design, writing, programming, and testing... a website can take hundreds of hours to build. The result of all that effort depends on a lot of little things—some of which, when done wrong, can hurt you. Big time.
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In just 10 minutes, we'll discuss the key components of a creative brief. You'll be able to develop a document that provides solid direction and parameters to your agency, internal marketing communications team, or any other group involved in developing your product or brand campaign.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/PROSave40_300x250.jpg) |
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By Philip Paranicas |
The Internet of Things (IoT) could create up to $6.2 trillion in global value in 10 years, according to a recent study. Here's a look at what IoT is, why it matters, and how to prepare for it today.
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Jan 6
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FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare |
Jan 15
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PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam |
Jan 20
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FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game |
Jan 22
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PRO Seminar—Make Something People Love with Alexis Ohanian |
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