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By Mike Volpe |
Most marketers say they cannot measure the ROI of their social media efforts. It's time to start thinking of social as a revenue-building medium—and adopt a results-driven approach toward it. Here's how to start.
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You'll discover what steps you should incorporate into your testing to help increase your conversion rates. You’ll learn what elements to focus on, including lead generation pages, the homepage, and buttons, and you'll gain new ideas that you can apply immediately.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/PROSave40_300x250.jpg) |
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By Ryan Johnson |
Content marketing helps companies communicate their brand promise. Here's how three brands kept their promise... and how three others didn't.
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Jan 15
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PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam |
Jan 20
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FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game |
Jan 22
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PRO Seminar—Make Something People Love with Alexis Ohanian |
Jan 27
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FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015 |
Feb 12
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MarketingProfs University—Marketing Measurement & Analytics |
Feb 13
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Virtual Conference—Social Media: "Get found. Get likes. Get results." 3 online sessions—FREE! |
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