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By Helen Laird |
Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.
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Landing pages can make or break your online marketing campaigns. Boost your conversion rate with our new How-to Guide, Landing Pages 101: Common Mistakes That Confuse and Confound—And How to Fix Them.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
IBM: CMOs Struggle to Keep Up With Digital, Social Marketing |
Most top marketing executives are struggling to manage the dramatic shifts occurring in the way they engage with customers. Nearly 80% of CMOs expect a high or very high level of marketing complexity over the next five years, but only 48% say they feel prepared to cope with it.
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Four Online Tips for Offline Companies
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Brick-and-mortar companies often struggle to adapt their messaging for an online audience, potentially hindering the image they want to project. You can avoid that fate. Here are four tips for making your website an obvious extension of your brand.
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By Matthew T. Grant "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one?
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Oct 13
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PRO Seminar—Winning the Video Revolution with Steve Stockman |
Oct 13-26
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MarketingProfs University LIVE—Video Marketing Made Simple save $100 with code MPTVIDOCT |
Oct 14
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Digital Marketing World—B2B Marketing free online conference |
Oct 19
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FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix |
Oct 20
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PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider |
Oct 25
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FREE
Seminar—B2B Nurturing: How to
Prepare the Right Audiences to Buy sponsored
by Bizo |
Mar 29-30
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SocialTech 2012—Drive leads and sales Get notified when registration opens |
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