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By Bill Piwonka |
Low conversion rates, users who leave your site without engaging, and blatantly falsified registration data are signs of a broken registration system. Consider these best-practices that have worked for B2B brands.
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By Diego Larrea-Puemape |
Native advertising is a natural next step for Instagram, which is promising that you will be able to control what you see. What else does Instagram have to do to keep users as well as brands happy?
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In just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve your customers' experiences.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
2014 B2C Content Marketing Benchmarks, Budgets, and Trends |
Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs.
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By David Rosen A customer-loyalty program should be a major part of your brand's overall approach to customer loyalty management. Here's why.
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