| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, October 18, 2018 |
Welcome back, discerning marketers!
Yet another issue packed to the gills with useful information, so let's get to it...
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| A Guide to Using Video in Your Sales Prospecting |
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| Move over email opens and clicks, make way for the latest email metric: views. As in how many recipients viewed your video. Adding video to sales emails can give you a competitive edge. Here's a guide on how to use video for prospecting and which tools can help. Read on to reach more prospects. |
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| How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi [Podcast] |
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| SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, shares the scoop on the company's approach to building lasting relationships with industry influencers. Listen in or read on to find out more. |
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| An ABM Primer for B2B Marketers: The Role of Data, and How to Get Started |
| sponsored |
| In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. |
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| Frenemies: The Battle of Rival Brand Fans on Social Media |
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| Coke fans post derogatory comments on Pepsi's fan page. Apple supporters post sarcastic comments on Samsung's Facebook page. Crest fans belittle the new brand extension of Colgate on Colgate's page... In the end, is brand fan rivalry a good thing or a bad thing for brands? Find out! |
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| Kicking Off Your Content Marketing Campaign: A NEW Course |
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| Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results. Let's get started! |
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| Too Much of a Good Thing? Take Your Data From Overwhelming to Useful |
| sponsored article |
| So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results. Read more! |
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| The Meteoric Rise of Podcasting—and Podcast Advertising [Infographic] |
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| Poor radio. First its stars were killed by video, and now it has podcasts to compete with. Advertisers are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. So listen up, advertisers, podcast ads may be the right channel for your brand. |
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| Profs Picks |
sponsored
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| Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
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The 2019 B2B Content Marketing Benchmarks, Budgets, and Trends study was released last week. These are the latest findings on how your fellow B2B marketers are running their content programs. See what the smartest content marketers are doing right!
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| Interested in leveling-up your career (and maybe even you life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications (AKA, Content Cop)
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