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By Tim Eyre |
Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business.
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In just 10 minutes, learn how to create a call-to-action that captures attention, makes the most of the few seconds that visitors take to scan the page, and, most importantly, gets them to do what you want them to do—convert.
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How to Keep the Subscribers You Already Have
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So you've spent lots of time, energy, and money gaining hard-won email subscribers. Now, you've got to keep them. Here are four ways to get subscribers to continue opening, reading, and clicking through your messages.
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By John Wall and Christopher Penn In a special Marketing Over Coffee interview, Seth Godin discusses his latest book We Are All Weird. Seth explains how the Internet enables us to be "weird," what the four forces of weird are, and how it all affects marketing.
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