|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|
advertisement |
|
|
By Holly Cordner |
Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.
Read More
|
|
|
|
|
By Kerry O'Shea Gorgone |
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
Read More
|
|
|
|
|
In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results.
Read More |
|
|
|
advertisement |
|
![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
When Should Marketers Send Holiday-Themed Emails? |
By Ayaz Nanji |
Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive.
Read More
|
|
|
|
|
advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/IMC_300x250_MarketingProfs_10-20_10-27.gif) |
|
|
|
By Seth Dotterer |
How did online retailer Amazon beat a content company at content marketing? That's a question all content marketers need to ask themselves.
Read More
|
|
|
|
|
|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|