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By Molly Rice |
A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the idea, why would anyone else?
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By Matthew Grant |
Rick Jensen heads up both sales and marketing at Constant Contact—an interesting predicament, considering the relationship between Marketing and Sales. He has some interesting things to say about the subject.
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Learn how 10 companies successfully integrated social media into their traditional marketing mix. Hands-on examples include 3M’s Post-it campaign, which boosted sales and benefited breast-cancer research, and Activision’s creation of an online hub for Guitar Hero fans.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
2013 B2B Content Marketing Benchmarks, Budgets, and Trends |
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from the Content Marketing Institute and MarketingProfs. There is also more uncertainty, however...
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Seven Steps for Creating a Great Infographic
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Do you wonder what, exactly, an infographic is or what you need to do to create one? The Infographiclabs team gets such questions all the time—and decided, appropriately enough—to explain infographic basics with an infographic.
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By Jen Agustin Thanks to today's highly connected business environment, lead generation now includes engaging prospects on social networks and patiently growing leads there.
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Oct 25
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PRO Seminar—Breaking the "Rules" of Email Marketing with DJ Waldow & Jason Falls |
Oct 30
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FREE Seminar—Next Generation B2B Content Creation and Curation: An Executive Roundtable |
Nov 1
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MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR |
Nov 6
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FREE Seminar—The Business of Awesome: How to Make Your Business Boom |
Nov 8
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PRO Seminar—How to Optimize and Measure Trade Show ROI |
Nov 9
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Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
Dec 6
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MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
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