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In This Issue
+ How-To: Improve Sales: Change Your Marketing Approach, Not Just Tools
+ Survey Says: The Most Effective Tactics for Acquiring Email Subscribers
+ PRO Seminar: The Audience Imperative (Build a Proprietary Audience)
+ Infographic: Seven Myths of Email Marketing
+ My View: Four Reasons Marketers Should Focus on Brand Advocacy
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Advertisement  How do you analyze data from multiple sources to get the full picture of what is going on? What insights are you missing because you're only looking at a single dimension data? Check out this guide to learn: How to Analyze Diverse Marketing Data.
How-To Improve Sales: Change Your Marketing Approach, Not Just Your Tools
By Megan Myers
New accountability expectations across Sales and Marketing, coupled with increased demand for online content, are changing the sales playing field. How you connect with prospects can make all the difference. Read More
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PRO PRO Seminar: The Audience Imperative
You will gain valuable insights from Jeffrey Rohrs's new book, Audience: Marketing in the Age of Subscribers, Fans, and Followers. You'll leave with an understanding of the principles of proprietary audience development—and you'll have a leg up on your competition. Read More
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Advertisement  Tableau allows anyone to rapidly see and understand their marketing data. Turn your marketing data into insight, download your free trial today.
Survey Says
The Most Effective Tactics for Acquiring Email Subscribers
By Ayaz Nanji
Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement. Read More
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Quick Take
Seven Myths of Email Marketing [Infographic]
By Dela Quist
Many email marketing ideas we hold true are actually false. Here's a quick look at the most prevalent myths about email marketing. Read More
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My View Four Reasons Marketers Should Focus on Brand Advocacy
By Richard Beedon
Marketing channels have gone through two major phases and are now entering a third one: advocacy. Here's what marketers need to keep in mind about it. Read More
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Nov 12
 FREE Seminar— Email Deliverability: Trends, Changes, and Impact
Nov 14
 PRO Seminar—The Audience Imperative
Nov 19
 FREE Seminar—Kiss Churn Goodbye with Data-Driven Campaign Management
Nov 21
 PRO Seminar—Future-Proof SEO: Immunize Your Business Against Search Engine Updates
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
 
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