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By Scott Batchelor |
When Pablo Sandoval faced Justin Verlander in game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in certain situations, and which areas of the strike zone Sandoval was most likely to get a hit. We marketers can learn from that.
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You'll learn a proven approach to accurately measure the results of your events efforts. Specific measurement tools (surveys, RFID, video analysis, social media analysis, etc.) will be presented to show you how to measure objectives and identify strengths and weaknesses.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
National Brands Betting on Local Digital Marketing in 2013 |
The vast majority of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities for the coming year.
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By Drew McLellan Your main reasons for not creating videos for your business are no longer valid. Find out why in this blog post.
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