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Thursday, November 07, 2019 |
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A mere 8% of B2B marketing professionals say their sales and marketing data is 91-100% accurate. Given that fact, it's easy to see why only 1.2% of B2B companies achieve an assessment score indicating sales and marketing intelligence maturity. Those data points are from a DiscoverOrg-commissioned study conducted by Forrester Consulting. But some companies do have higher-quantity and higher quality leads and pipelines—and higher growth and revenue—because they implement B2B sales and marketing intelligence solutions. See exactly what the study found. |
What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big! |
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