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By Adam Lundquist |
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
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You'll discover what steps you should incorporate into your testing to help increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons, and you'll gain new ideas that you can apply immediately.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/300x250-5-ways.jpg) |
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By Kurt Anagnostopoulos |
Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise.
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Dec 11
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PRO Seminar—How to Use Testing to Improve Website Conversions |
Dec 12
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Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE! |
Jan 6
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FREE Seminar—User-Generated Content: A Content Dream vs. a Rights Management Nightmare |
Jan 15
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PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam |
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