<title>MarketingProfs Today: Managing B2B Customer Data | Attract Advertisers | Who Clicks on Ads

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	How-To: Managing B2B Customer Data: Who Is a Customer, Anyway?
	How-To: Six Not-so-Obvious Tips to Attract Big Brand Advertisers
	PRO Favorite: How Everything You Learned About Motivation Is Wrong
	Survey Says: Site Visitors Arriving From Search Are More Likely to Click Ads
	My View: Your Biggest Competition Is Noise

Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring and measuring social media ROI? Check out this guide to learn 3 Ways to Measure Social Media Like a Genius.

Managing B2B Customer Data: Who Is a Customer, Anyway?

By Vince Stuntebeck, Trevor Jones

Tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. This proven approach enables you to answer in a way that's useful across the company. Read More

PRO Favorite Take 10: Dan Pink on How Everything You Learned About Motivation Is Wrong

In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, you can create a more motivating environment—and much more. Read More

Marketing data is everywhere. But most of us struggle to make sense of it. Tableau Software lets anyone visualize data and then share it on the web, no programming needed. It's wicked-fast, easy analytics. Get your free trial today.

Site Visitors Arriving From Search Are More Likely to Click on Ads

By Ayaz Nanji

Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent analysis by Chitika. Read More

Six Not-so-Obvious Tips to Attract Big Brand Advertisers

By John Yearout

Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll need to do to attract those brand advertisers. Read More

Your Biggest Competition Is Noise

By Steve Woodruff

Your biggest competition isn’t the competition. It’s the noise in your client's or prospect’s mind. Read More

Dec 12	PRO Seminar—Eight Secrets to More Successful Collaboration Between Sales and Marketing
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