Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Effective Direct Response Marketing: One-Shot vs. Campaign
+ #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat
+ PRO Online Tool Kit: Email Campaign Planner
+ Survey Says: How People Discover New Brands
+ My View: Understanding Twitter's New Location Prompt
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring and measuring social media ROI? Check out this guide to learn 3 Ways to Measure Social Media Like a Genius.
How-To Effective Direct Response Marketing: One-Shot vs. Campaign
By Michael Zipursky
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Online Tool Kit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Marketing data is everywhere. But most of us struggle to make sense of it. Tableau Software lets anyone visualize data and then share it on the web, no programming needed. It's wicked-fast, easy analytics. Get your free trial today.
Survey Says
How People Discover New Brands
By Ayaz Nanji
The most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by GlobalWebIndex. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
#SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and Brands
By Angela Natividad
'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social sunshine. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Understanding Twitter's New Location Prompt
By David Rush
You may have heard about the latest version of the Twitter mobile app, but the most overlooked change in the update is the location prompt. Read More
Author Name
share Twitter Facebook LinkedIn
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
 
advertisement
Advertisement