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By Jason Siffring |
Marketing automation can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's what can make the difference.
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By Kerry O'Shea Gorgone |
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
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In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more!
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By Ivan Serrano |
When crafting a giveaway, keep these questions in mind so you can avoid marketing blunders in the long run.
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