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By David Meerman Scott |
The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s.
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In just 10 minutes, we'll review why having a digital strategy is different from just implementing digital tactics. Plus, we'll discuss five objectives that will help you identify your KPIs as well as allow you to think strategically and work more effectively to become a leader in your industry.
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By Irv Shapiro |
The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at the problem.
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Feb 11
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FREE Seminar—Lead Gen in the Age of the Self-Directed Buyer |
Feb 13
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PRO
Seminar—PreZentation Techniques to Reduce Public Speaking Stress |
Feb 13
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MarketingProfs University—Present & Persuade Use code PERSUADE to save $200 |
Feb 14
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Virtual
Conference—Content Marketing: Create and Execute Killer Content 3 online sessions |
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FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted! |
Feb 27
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PRO
Seminar—The Chemistry of the Landing Page
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Oct 9-10
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B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600! |
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