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By Tom Pick |
The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
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By Kerry O'Shea Gorgone |
MailChimp's chief data scientist explains what "data science" is and how it affects marketing, product development, and more. He offers marketers concrete tips for crunching numbers to turn data into insights.
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This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more!
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Sweep Up More Fans With These Three Tactics
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By Tim McMullen |
Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
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By Barry Feldman |
The explainer-video marketing trend is dreadful. Here's why.
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Feb 13
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Seminar—PreZentation Techniques to Reduce Public Speaking Stress |
Feb 13
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MarketingProfs University—Present & Persuade Use code PERSUADE to save $200 |
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Virtual
Conference—Content Marketing: Create and Execute Killer Content 3 online sessions |
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FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted! |
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FREE Seminar—10 Common Webinar Mistakes and How to Avoid Them |
Feb 27
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PRO
Seminar—The Chemistry of the Landing Page
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Oct 9-10
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B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600! |
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