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In This Issue
+ How-To: 10 Lessons From Digital Pioneers on Digital Success
+ Podcast: The Truth Is Unscripted: Adele Revella Talks Buyer Personas
+ PRO: The Complete Field Guide to Facebook Marketing
+ Survey Says: Ditch the Funnel, Embrace the 'Purchase Loop' Instead
+ Quick Take: How to Market Your Book: The Modern Book Tour
+ My View: Why 'Nontent' Is Your Best Opportunity to Sell
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Advertisement  Your webinar can feature fantastic technology and clever, endearing headlines and images, but it will all mean nothing if you don’t moderate it well. Read "5 Steps to Moderating a Webinar" to learn how to deliver a great webinar regardless of budget.
How-To 10 Lessons From Digital Pioneers on How To Become a Digital Success
By Paul Springer, Mel Carson
If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Likely not what you'd expect. Read More
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Podcast The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts
By Matthew Grant
"Buyer personas don't work if you make stuff up," Adele Revella told me. "They work if you listen to customers." But to gather useful intelligence, you need to talk to customers; that's challenging for two reasons. Read More
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PRO Tame the Giant: The Complete Field Guide to Facebook Marketing
This practical, comprehensive 55-page guide will help you make the most of your Facebook presence. Covering targeting, strategy, tools, measurement, and more... it really is everything you need to know to start marketing successfully via Facebook! Read More
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Survey Says
Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior
By Lenna Garibian
With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase; even so, buying decisions are happening more quickly than ever. Read More
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Quick Take
How to Market Your Book: The Modern Book Tour
By Peg Fitzpatrick
As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work! Read More
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My View Why 'Nontent' Is Your Best Opportunity to Sell
By Mike Powell
Everyone watches nontent. (It's what people watch when they think they're not really watching anything.) And while watching nontent, folks are most open to receive your marketing messages. Here's why. Read More
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Mar 5
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Mar 14
 PRO Seminar—Brand Yourself: Busting the Nine-Second Barrier
Mar 21
 PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Apr 11
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