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MarketingProfs
Feb 2, 2018 Vol. 17, No. 24
In this issue
1. How-To: If It Can Happen to Crock-Pot, It Can Happen to You: How to Make Your Brand Crisis-Ready
2. Article: Four Secrets of Marketers Who Become CEOs
3.  PRO  NEW Interactive Course: Metrics
4. Survey Says: Super Distracting: How Big Sporting Events Impact Productivity
5. Infographic: Does This Really Need a Meeting?
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How-To
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If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready
By Ann Handley
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources. Read More
FOR  PRO  Members
Today's PRO Item
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NEW Interactive Course: Metrics
In this 90-minute course, you'll learn how to evaluate important metrics across multiple platforms. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More
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Advertisement  You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!
 
Survey Says
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Super Distracting: How Big Sporting Events Impact Productivity
Leading up to major sporting events, employees spend nearly half an hour per workday on sports-related activities, according to recent research from Office Team. Read More
Quick Take
Four Secrets of Marketers Who Become CEOs
By Terri Maxwell
There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: They have marketing backgrounds. Here's a look at what gives marketing-focused CEOs a leg up in the business world, and what you can learn from them. Read More
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AT-A-GLANCE
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Does This Really Need a Meeting? [Infographic]
By Laura Forer
So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary, and then see what you can get done with all that extra time. Read More

event calendar

Feb 6
FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Feb 20
FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27
FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9
Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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