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By Oli Gardner |
So far in our conversion crash course, we covered the economics of conversion, homepage roadblocks, and how landing pages and calls to action can boost results. Our final installment covers page optimization and testing.
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In our PRO report, Research Spotlight: Twitter, get the latest Twitter research, charts, and information you need to develop high-performance Twitter campaigns. Find out who is on Twitter, how people are Tweeting, and how B2B and B2C companies are harnessing it.
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How to Create a B2B Facebook Community
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Time to get a real Facebook face on. If you're still unsure about creating a B2B niche in the social world of Facebook, take it one step at a time—heeding tips from colleagues (and companies) who are getting it right.
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By Carlos Hidalgo Is B2B marketing dead? Though some are proclaiming its death, I think there's no better time to be a B2B marketer. Here are four simple reasons why B2B marketing is alive and well.
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