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By Doug Heise |
Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.
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In just 10 minutes, you'll learn how to strategically create calls to action that customers care about and pay attention to. We'll cover not only ways to ask customers to engage but also common pitfalls to avoid.
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How Mobile Apps Monetize Globally |
By Ayaz Nanji |
Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this "freemium" model has steadily increased over time, according to a recent report.
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How to Hire the Best Marketers for Your Marketing Team
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By Susan Pechman |
Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your team that produces success. But here are the traits that the best marketers have in common.
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By Tobias Schremmer |
I practically live on LinkedIn, so I regularly see examples of profile photos that make me cringe. Here are 20 of the most recent examples of what not to use as your LinkedIn headshot.
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