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Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish.
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In this PRO seminar, Avinash Kaushik explains how to use multi-channel analytics to measure the impact your online marketing has on your offline sales. Discover why multi-channel analytics is important and what actionable tips you can implement today.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
SMB Twitter Use Doubles |
Social media use is surging among newer small-to-midsize businesses (SMBs): 32% of those in business 0-6 years use Twitter, compared with 7% of those in business 11+ years. Meanwhile, SMB Twitter use has doubled: from 9% in 2009 to 19% in 2010.
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The Three Pillars of Social Media Readiness
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Social brand building takes major prep time. Branding that appears effortless across social platforms requires hours of internal planning. Here are the three pillars of social media readiness that'll prepare you for social interaction.
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By Mark Ivey Why is it so hard to drive change in big companies? In many cases, maybe we're trying to do too much at once. To make change happen—think small. Start with focused, achievable goals.
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![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_event.gif) |
Mar 4 / #ProfsChat—Organizing for Social Media Success Twitter
chat with @Ekaterina, noon-1pm ET |
Mar 8 / FREE Seminar—20 Ways Marketers Can Win with Online Video sponsored by Brightcove |
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore |
Mar 11 / Digital Marketing World—Email Marketing Free online conference |
Mar 17 / PRO Seminar—The Truth About Leads with Dan McDade |
Mar 22 / FREE Seminar—Drive Higher Performance with Rich Media sponsored by Limelight Networks |
Apr 8 / Digital Marketing World—Measurement Free online conference |
Jun
13-15 / B2B
Marketing Forum 2011—Boston, MA Save
the date rate expires today |
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