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By Meghan Keaney Anderson |
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead.
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By Verónica Maria Jarski |
During the Oscars ceremony, the Academy of Motion Picture Arts and Sciences honored the movie industry's best, but folks on social media networks declared their own winners.
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In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social, she provides guidance on how to gauge the influence of your engagement in the social world.
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Six QR Code Do's and Don'ts for Events
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By Eric Olson |
Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for your events, if you use QR codes wisely.
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By Sharon Hudson We asked members of the MarketingProfs B2B Forum Program Advisory Committee what they think the biggest challenges and the most urgent choices facing today's marketers are. Here's what they said.
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