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Thursday, February 07, 2019 |
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Digital transformation has already redefined what it means to be a modern marketer. How do you keep up, get ahead, and stay ahead? By understanding and taking advantage of the latest digital and marketing trends—from AI to agile to hyper-personalization and more. To build your modern marketing career, you need expert insight. For nine trends that are changing how marketers work, get the 2019 Marketing Trends Report by IBM's Watson Marketing. |
Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program. |
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