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By Alex Becker |
The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains."
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This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results.
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Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkim
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By Angela Natividad |
The week was image-hot and real-time ready. Get the skinny on brands' Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images are important in social marketing, what GIFs have to do with winning a crowd, and Adobe’s Photoshop for iPhone. Need more? Updated stats on LinkedIn, social recruitment with Pealk, and YouTube to attract talent. Skim to stay current!
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/G2W_5-steps-Webinar_300x250.gif) |
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By Matthew Grant |
Everyone knows that you need to measure your marketing efforts. But measurement alone is worthless if it is not tied to business objectives, operational effectiveness, and strategic planning.
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