<title>MarketingProfs Today: B2B Teleprospecting | Marketing Operations | Fire Clients? | Affluents

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	How-To: How to Evaluate and Select a B2B Teleprospecting Partner
	Podcast: The Art of Marketing Operations: Disney ABC's Steven Bushong
	Quick Take: Are Your Clients Worth Keeping? Four Questions to Ask
	PRO: A Quick Guide to YouTube & Creating Your Own YouTube Channel
	Survey Says: Affluents Upbeat About Economy (& 2 in 3 Multitask Regularly)
	My View: Three Tragic Flaws That Mean Curtains for Your Digital Strategy

Marketing's full of choices. Choose B2B. MarketingProfs' 7th Annual B2B Marketing Forum, that is. Taking place in Boston, October 10–11 (pre-conference workshops on October 9), B2B Forum is the place smart marketers go to learn what works and how to put it to use. Register now and save up to $800.

How to Evaluate and Select a B2B Teleprospecting Partner

By Kathy Rizzo

Marketers are placing more emphasis on the role of teleprospecting in their B2B lead generation strategy. These seven steps (and RFP outline) can help you locate, evaluate, and select the right teleprospecting partner. Read More

The Art of Marketing Operations: Disney ABC's Steven Bushong on Marketing Smarts

By Matthew Grant

Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing should work in today's complex media environment. Read More

A Quick Guide to YouTube & Creating Your Own YouTube Channel

These step-by-step instructions were designed with the beginner in mind. This how-to guide is written to make you ready to make video an integral part our your online content marketing strategy in no time. Read More

Don't underestimate the importance of phone calls. Voice-based marketing automation can create a closed-loop where every phone lead is captured, scored, nurtured and tracked. Learn how in Tracking Phone Leads: The Missing Piece of Marketing Automation, a free whitepaper from ifbyphone. Download now.

Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)

By Lenna Garibian

Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has reached a six-month high. Read More

Are Your Clients Worth Keeping? Four Questions to Help You Find Out

Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. Ask these four questions to help you decide. Read More

Three Tragic Flaws That Could Mean Curtains for Your Digital Strategy [Visual Sketch Notes]

By Verónica Maria Jarski

Some digital strategies are doomed because of the tragically flawed way marketers implement them. A free MarketingProfs presentation discussed those flaws and tips for overcoming them. I captured that info in sketch notes. Read More

Mar 14	PRO Seminar—Brand Yourself: Busting the Nine-Second Barrier
Mar 19	FREE Seminar—Shopping Made Smarter: Employing Smart Marketing in E-Commerce
Mar 21	PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Mar 26	FREE Seminar—Trigger Happy: The Next Level of Campaign Automation
Apr 11	MarketingProfs University—Cracking the Facebook Code *Use coupon code DECODED to save $200*
Apr 12	Virtual Conference—Social Media Marketing *Sign up for free!*
Jun 13	MarketingProfs University—Marketing Writing Bootcamp *Get early bird pricing with code PUMPED*
Oct 9-11	B2B Forum 2013—Boston, MA *Save up to $800 through April 30*

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