|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|
advertisement |
|
|
By Larry Lucas, Hilary Fazzone |
Companies need current marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting chance.
Read More
|
|
|
|
|
Word-of-mouth has always been a valued marketing channel for brands, but measuring it has been tough. In this seminar, you'll review B2B referral case studies to learn how they can bring results to your business like higher conversion rates, increased average order, and lifetime value.
Read More |
|
|
|
advertisement |
|
|
|
Five Tips for Mobilizing LinkedIn Mobile for Social
|
These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for professionals to get online from wherever they may be. Here are five tips for maximizing LinkedIn Mobile for your own social purposes.
Read More
|
|
|
advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/010912_HBS_MMP_StaticImage.jpg) |
|
|
|
By Drew McLellan In each episode of the CBS reality show Undercover Boss, a CEO anonymously works among his company's frontline employees and discovers the challenges of doing the company's work. The experience is eye-opening for those CEOs, but all business leaders can learn from it, too.
Read More
|
|
|
|
|
|
|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|