|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|
advertisement |
|
|
By Mark Simpson |
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
Read More
|
|
|
|
|
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world.
Read More |
|
|
|
advertisement |
|
|
|
Solving Marketing Problems: Learn From Polya
|
By Ric Dragon |
The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief outline of those steps.
Read More
|
|
|
advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/MPU-FB-300x250-ad.jpg) |
|
|
|
By Verónica Maria Jarski |
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up first is Erika Napoletano, Head Redhead at RHW Media and author of The Power of Unpopular.
Read More
|
|
|
|
|
|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|