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By James George |
No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.
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In just 10 minutes, we'll review several data-capture methods, discuss which of them are appropriate for each communication type, and go over the guidelines you should use to choose the right metrics for a successful campaign.
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By Rohan Ayyar |
By some accounts, nearly half of marketers have already developed an app, and nearly three-quarters are investing in them now. Unfortunately, most marketers are going about apps all wrong.
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Mar 25
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FREE Seminar—Rethink the Funnel: A New Perspective on Attribution |
Mar 27
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PRO
Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category |
Apr 1
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FREE Seminar—The Eight Second Challenge |
Apr 10
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PRO
Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
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Apr 10
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MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200 |
Apr 11
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Virtual
Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE! |
Oct 9-10
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B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600! |
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