|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|
advertisement |
|
|
By Rich Beatty |
Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for today's CMO.
Read More
|
|
|
|
|
By Christian Gulliksen |
Though buyer personas loaded with biographical detail might help salespeople manage relationships, they don't really help marketers segment and target B2B leads. To get the most marketing bang from your buyer-persona buck, buyer personas must do four things.
Read More
|
|
|
|
|
Keynote speaker Sally Hogshead explains how people and brands become fascinating. Along the way, she discusses how to capitalize on your unique competitive advantage and identify your most fascinating trait.
Read More |
|
|
|
advertisement |
|
|
|
Five Ways to Permanently Defeat Writer's Block
|
A blank page is the archenemy of anyone suffering from writer's block. What can fill that empty space and rid you of the frustration and panic? A go-to list of useful content topics that can help you win that battle when it arises.
Read More
|
|
|
advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/300x250__3-22-12.gif) |
|
|
|
By Verónica Maria Jarski |
Last night, MarketingProfs kicked off its Smart Marketers Tour 2012 with an event at the Seattle Art Museum with special guests Ian Lurie and Geoff Livingston. Here's a peek at the scintillating conversations.
Read More
|
|
|
|
|
|
|
![](https:////www.marketingprofs.com/assets/images/newsletters/mpt/spacer.gif) |
|