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Planning Your Email Marketing Campaign: A Course |
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Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time. Ready to get started? |
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How effective is your email marketing strategy? GetResponse, in partnership with Ascend2, surveyed 350+ B2B marketers to determine the primary objectives of their email marketing and critical challenges they're facing. Apparently, B2B marketers are still struggling to effectively use email marketing outside of lead generation efforts, and converting prospects to customers or cross-selling/upselling are still challenging for email marketers. Check out the GetResponse report, Email Marketing: A B2B Perspective, to find out how your email strategy measures up against your peers'.
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It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? With this new training course: A Scientific Approach to Metrics, Measurement, and Marketing ROI! You'll learn how to structure your marketing analysis, use available data sources (like Google Analytics, social media analytics, your CRM system data, and more) to power your analysis, and draw conclusions about what's working. You'll also discover how to test your conclusions so you can confidently choose which marketing efforts to scale up. Time to start learning! |
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