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By Paul McKeon |
Though social media has brought clients and vendors together, it's still a tough sell to get clients to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets that I'll share with you.
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In just 10 minutes, learn how to set up an A/B experiment in Google Website Optimizer and start testing your landing pages today. You'll be on the road to ROI enlightenment in no time.
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![Survey Says](https:////www.marketingprofs.com/assets/images/newsletters/mpt/hd_survey.gif) |
Retail Offerings on Facebook Up 60% |
Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009.
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advertisement | ![Advertisement](https:////www.marketingprofs.com/adimages/09-634_300x250.jpg) |
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By Duncan Heath If you can offer some form of value in return for a social media "mention" of your product, you can market anything with the "Pay With a Tweet" (PWAT) marketing model. Flex your PWAT muscle, and make your product go viral.
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